Stand Out makes the cut!
Simon's book on branding is essential reading for business professionals desiring to be spotted among the sea of competitive service providers. He brings tools and ideas for all to consider. He coaches us to really focus on what others believe we can do for them...great advice!
- Thomas Crane

Go inside the minds of some of the greats...
With Stand Out!, Simon Vetter has put together a fascinating look inside the thinking of some of today's most successful entrepreneurs and business leaders. What do they all have in common? A strong sense of their personal brands. Through in-depth interviews and insightful commentary, Vetter highlights the unique strategies that each of these leaders have developed for building business success on the strength of a distinctive personal brand.
- Scott Eblin

A Handbook for Success
I found STAND OUT! valuable, full of practical guidance and very encouraging. The format is concise and easy to follow. The complete bibliography and reading recommendations in the back of the book is a great bonus. Congratulations on such fine work!
- Cary Menard

A book to give all your friends and clients
This book is easy to read and contains a wealth of practical tips. It is a "must buy" book for all who either want to get focus on steering their brand or who have an established brand and want to take it to the next strategic level. I recommend this book to the full range of small independent businesses and teams through major Fortune 100 companies.
- Linda Shaffer-Vanaria

Engaging AND Practical
Simon Vetter combines fascinating stories of well-known people who have built personal brands with insightful analysis of what we can all learn from their stories. The formatting makes it easy to refer back to the relevant points, while the stories make it an interesting read. It's easy to take action on Simon's principles because the presentation is compelling.
- Seth Levenson

Read this book!
Simon Vetter has done an excellent job demonstrating how personal branding works in the real world. This book will help you take a step by step approach to produce outstanding personal and business results
- Patricia Wheeler

Mining practical insights from success
Vetter has done a great job listening deeply and extracting wisdom from successful branders. He is able to communicate the essence of effectiveness from well branded marketers. The insights are practical and applied in nature. Professionals of every discipline will be able to use the lessons and guidance to make themselves stand out from the crowd.
- Eric Kaufmann

Inspiring and Practical
This is a great book for everyone looking to be inspired regarding their own career and development. I found the book extremely inspiring and quite practical. I have used several ideas from the book in my own work. It is a very readable book that kept my attention throughout. I have recommended the book to several people. I hope you enjoy it as much as I did.
- Greg Zlevor

Excellent & Inspiring Advice
This is a wonderful compilation of stories highlighting several successful individuals and their personal journey's through life. The common theme in all of their stories is discovering your own specific personal identity (talents, values, passions, etc.), which Simon refers to as your personal brand, and marketing that to the rest of the world. The results will be amazing, including an incredible sense of happiness, purpose and fulfillment with your life!
- Boris Pavlakovic, Siemens Building Technologies